LIVE: SEP 28 – 30

Unlocking AI — 3 Days, 3 Agents, 40 Hours Back This Month

FREE 3-DAY LIVE CHALLENGE · SEP 28–30

I Challenge YOU To Build 3 AI Agents And Take Back 40 Hours A Month

Three days, sixty minutes a day, and you walk away with three AI agents running real work inside your business. No code. No hiring. No one to manage.

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100% free. Seats are limited so the build sessions stay small.

REGISTRATION CLOSES IN

DAYS

HRS

MINS

SECS

No code required

No hiring

60 min a day

Replays included

MICROSOFT

IBM

AWS

AMAZON ALEXA

ACCENTURE

NPR

Your 3-Day Build Plan

One AI agent per day. Built live, with you, inside the session.

SESSION 01

September 28

1:00 PM Eastern

Hire Your First AI Agent

Find exactly where your 40 hours are disappearing, using a 12-minute audit
Learn the line between what AI can assist with and what it can own outright
Build and deploy your first AI agent before the session ends

SESSION 02

September 29

1:00 PM Eastern

Transfer Your Thinking Into It

The reason AI sounds robotic, and the fix that takes about 20 minutes
How to move your judgment and decision rules into the system, not just instructions
Build agent number two, trained on how you actually think

SESSION 03

September 30

1:00 PM Eastern

Make Them Reliable Enough To Trust

The five reasons AI agents break, and the guardrail that prevents each one
Escalation logic, so it knows when to bring you in instead of guessing
Build your third agent and leave with a working AI team

Which platform do I need?

We build across Claude, Microsoft Copilot, and no-code tools like Marblism, so you can work in whatever you already use. You do not need all three, and you do not need to decide before Session 01.

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Why Should You Listen To Me?

I have spent my career building AI at the companies that set the standard for it, and teaching it to everyone else.

3.4MLearners taught through my LinkedIn Learning catalog

1M+Views on my TEDx Boston talk

6×Consecutive Microsoft MVP in Trustworthy AI

[ Note to self: if we can pull a clean number for total challenge attendees to date, or hours recovered across past cohorts, that becomes a fourth stat and it will outperform all three of these. ]

What You'll Learn For Free In 3 Days

Three days that change how the next twelve months of your calendar look.

The 40-Hour Leak

Where your month is actually going, and why the tasks eating it are the easiest ones to hand off. Most people are shocked by what the audit turns up.

Tool vs. Agent

Why collecting AI tools has not changed your calendar, and what changes the moment you stop prompting and start delegating.

The Trust Problem

The real reason you still check every output, and the guardrail structure that lets you stop.

Voice Transfer

How to move your tone, judgment, and decision rules into a system so the work comes back sounding like you wrote it.

Buy vs. Build

The three questions that tell you whether to build something yourself or have it built for you. This one decision saves most owners months.

From One To A Team

What changes when you go from a single agent to a coordinated set of them, and how to scale without creating a mess you have to babysit.

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How I Got Here

I Built AI At The Companies That Set The Standard

I led AI work at Microsoft, IBM, AWS, Accenture, and NPR, and I was part of the team behind Amazon Alexa. That is where I learned what separates AI that demos beautifully from AI that survives contact with a real business.

Almost everything sold as an AI solution today fails that second test.

Noelle Russell speaking on stage at Mindvalley University, Amsterdam

Noelle Russell delivering her TEDxBoston talk

Then I Spent A Decade Teaching It

My TEDx Boston talk has passed a million views. My LinkedIn Learning catalog has reached 3.4 million learners. I wrote Scaling Responsible AI: From Enthusiasm to Execution, and Mindvalley named me their Trainer of the Year.

Six years running, Microsoft has named me an MVP in Trustworthy AI. I am currently ranked the number one Agentic AI thought leader.

Now I Build These Systems For Businesses Every Week

I am not teaching this from theory. I install AI systems inside real companies, and I watch which ones hold up and which ones quietly get abandoned three weeks after launch.

Everything in these three days comes out of that. No demos. No hype. The three agents you build will be the ones I have watched work over and over.

Noelle Russell leading a Scaling Responsible AI workshop

All The Details

WHAT

A 100% free, 3-day live challenge where you build three working AI agents for your own business, alongside me, in real time.

WHEN

September 28, 29, and 30. Each session runs about 60 minutes, starting 1:00 PM Eastern. Replays available within 24 hours.

WHERE

Online, from anywhere. You get the link by email the moment you register.

Questions People Ask Before Registering

I am brand new to AI. Will I keep up?

Yes. Every session starts from the ground and builds. You will not write code. What you do need is a real business or role to build for, because you will be building for yours rather than following a sample project.

Is this actually free? What is the catch?

The three-day challenge is free. There is an optional $27 add-on and an optional VIP upgrade, both clearly marked, and you get everything above without either one. We do have paid programs for people who want to go further afterwards, and we will tell you about them. Nothing is hidden.

What if I cannot make the live sessions?

Every session is recorded and available within 24 hours. Attend live when you can, because that is where the Q&A happens and where you get unstuck fastest, but you will not miss the material.

How technical does this get?

Not very. We focus on what AI can own inside your business and how to set it up so it holds. That is a business problem more than a technical one.

Which platform do I need before Session 01?

None. Show up with what you already use. If you have nothing, we will get you onto a free tier during the first session.

Is 40 hours a month realistic?

It is the range I see most consistently when someone builds three well-scoped agents and actually uses them. Your number depends on how much of your week is currently going to repeatable work. The audit in Session 01 will tell you what yours looks like before you build anything.

Claim Your Spot Below

Confirmation and your session links go straight to your email.

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Free · September 28–30 · Registration closes September 27

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DAYS

HRS

MINS

SECS

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3 DAYS · 3 AGENTS · 40 HOURS BACK

This site is not part of Facebook, Instagram, or Meta Platforms, Inc., and is not endorsed by Meta in any way. It is not part of Google or YouTube, and is not endorsed by Google LLC in any way. Microsoft, Copilot, Claude, and Marblism are trademarks of their respective owners and are referenced here for identification only. No affiliation or endorsement is implied.

Results disclaimer. The 40-hour figure reflects what we typically see when participants build and actually use the agents taught in this challenge. It is not a promise or guarantee. What you get out of these three days depends on your business, the work you currently do by hand, and how much of the material you implement. Nothing on this page should be taken as a guarantee of any specific result.

By registering you agree to receive emails about the challenge and related programs. You can unsubscribe at any time using the link in any email we send.